Traditional CMO Vs Fractional CMO: The Evolving Role of a CMO in B2B SaaSIn the rapidly evolving world of B2B SaaS, the role of the Chief Marketing Officer (CMO) has undergone a significant transformation.Nov 12Nov 12
Guide to B2B SaaS Marketing Budget: Structure, Strategy, and ExecutionA well-made SaaS marketing budget ensures that resources are allocated efficiently across various channels & provides visibility into ROINov 7Nov 7
A Comprehensive Guide to CSR Reporting in India: Forms, Importance, and PenaltiesCSR is not only about projects — companies must also report their CSR activities to ensure compliance, transparency, and accountability.Nov 7Nov 7
CSR in Sports in India: Unlocking the Potential of Corporate Investment in Sports EcosystemSports can contribute significantly to health and overall well-being, fostering educational outcomes, and promoting gender equality.Oct 10Oct 10
CRM for Lead Management: Prevent Lead Leakage and Enhance Sales EfficiencyIn B2B sales especially where sales cycles are complex and long, effective lead management is the backbone of a successful sales strategy…Oct 4Oct 4
The Crucial Role of a Fractional CMO: Aligning SaaS Product Development with MarketingA fractional CMO is well-versed in both marketing & product development. This blend of expertise enables him to guide both teamsSep 2Sep 2
Corporate Social Responsibility (CSR) in Healthcare in India: Addressing a Crucial NeedCSR in healthcare is playing a pivotal role in addressing the country’s healthcare challenges.Aug 20Aug 20
CRM For Customer Service: Secret of Delivering Great Customer ExperiencesWith decreasing product differentiation and increasing competition, companies must deliver exceptional experiences to retain customers.Aug 20Aug 20
SaaS Marketing Plan - A Comprehensive GuideA robust SaaS marketing plan is the heart of a B2B SaaS company’s go-to-market strategy.Aug 6Aug 6
